RUSH: Since MSNBC Sound Bite Ban, Their Audience Has Declined By Over Half

RUSH: Ladies and gentlemen, even my own staff challenges me. When I issue edicts, commands, orders, ideas, you would think that there would be overwhelming blanket acquiescence, approval, and support.

When I, a year ago, issued this ban, if you will, of MSNBC sound bites — I’m not playing them anymore; I’m not gonna air any MSNBC bites — I got little snarky notes from members of the staff telling me, “Boy, it was really great what was on MSNBC last night, but we can’t use it.” Well, let me tell you what’s happened as a result of that ban. I maintain that it was this program propping up whatever audience they had.

Because in the year that we have banned MSNBC, their audience has declined by over half.  They barely have an audience.  They’re down… I don’t know what the real numbers are.  I’ve got ’em here somewhere.  But they’re barely above being noted in Nielson.  They have continued to slide every rating period since we instituted the ban. They have lost audience, and the full-year tab is in, and they are down huge. It’s inside baseball media is talking about it.

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