RUSH: “The National Football Leagues has partnered with an app developer that will allow fans to get an in-seat visit from cheerleaders. Sports Business Journal reports the NFL has teamed up with Experience –” that’s the name of the company, the app “– in an effort to help improve the in-game experience for fans. On top of having cheerleaders visit fans in their seats, the app will allow fans the opportunity to upgrade their seats and also allowing them to be on the field before the game.
“Three teams — the Atlanta Falcons, Tampa Bay Buccaneers and the Seattle Seahawks — used the app last year and Brian Lafemina, the NFL’s senior vice president of club business development, believes that number will increase substantially. ‘They believe up to half the league will be deployed for the 2014 season,’ he told Sports Business Journal.