RUSH: Network News Was The ‘Cultural Glue’, Then Along Came The EIB Network

RUSH: Michael Kranish, deputy Washington bureau chief, Boston Globe, Sunday morning C-SPAN, Washington Journal.  He’s got a book out called “Broken City.” It’s a series of articles on Washington.”  Steve Scully was talking to him.  He said, “Chapter 13, Michael, you write about the partisan media.  You take aim at MSNBC and Fox and Rush Limbaugh.  Can you ‘splain that?”

KRANISH:  If you’re gonna write about why things are broken, you have to look at what is the role of Rush Limbaugh.  Obviously, Rush Limbaugh and others, they’re openly partisan.  If you go back to 1980, there were about 52 million people watching the evening network news broadcast.  Today that number is about 21 million or so, and the cable news networks don’t begin to make up for that.  The growth of other media outlets and also how the White House deals with this new environment.  They can’t simply call up the networks and say, “We’re going on tonight for an evening broadcast,” and expect 60 million viewers.  Those days are over.  Ronald Reagan enjoyed that, but Obama can’t.  It may be one of the reasons that we do have this broken nature, because the cultural glue is no longer there the way it used to.

RUSH:  The cultural glue! Did you hear that — the cultural glue, the evening newscasts.  The 6:30, seven o’clock network newscasts were the cultural glue. That’s where the networks had their monopoly.  And then along came the EIB Network.

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