‘MIND-BOGGLING!’ Limbaugh STUNNED That Twitter Is Losing Users

RUSH: “Twitter Fails to Grow Its Audience, Again.” This boggles my mind. There is no more promoted internet social media group than Twitter. Do you realize, if you pay attention to it, almost every quote in a Drive-By news story is a tweet? Reporters don’t spend as much time calling people; they just look at their Twitter feed. This is especially true in sports. If you didn’t know better, you would say Twitter is the only way people communicate. And if you thought that, you would have to accept that Twitter is omnivorous, it’s omnipresent.

You would think Twitter would be the biggest, wealthiest ongoing tech concern in the world based on how often it’s cited, based on how many people use it, based on how often it is present. I mean, tweets are published in the middle of baseball games and football games. Tweets are published during Sports Center. Tweets are published during the Drive-By newscasts, cable news.

You can’t escape it, and yet their user base is declining, and their revenue is declining. “Twitter Inc. failed to attract more monthly users in the second quarter, spooking investors looking for evidence that the company is on a sustainable long-term growth path. The shares tumbled the most in nine months, even as quarterly revenue topped analysts’ projections.”

Well, topping the projections didn’t mean much. Ad revenue is down. Users are declining. This doesn’t make sense to me. You know, one of the old saws in the PR business — you’ve all heard it — “Just as long as they spell your name right, it doesn’t matter in the end what they say. Just get your name out there.”


RUSH: Look, folks, I’m just stunned. Take any individual. Take a movie star. The more they’re mentioned… Brad Pitt! Brad Pitt gets mentioned all the time, and Brad Pitt — aside from some of the stuff — his fame is fortune and growing. His image is… Well, it doesn’t make sense that something this often referenced, this omnipresent, is losing. It’s made to look like Twitter is the primary mechanism people use to say hello to each other!

It just doesn’t make sense that it’s losing ad revenue and losing users, because it’s become, I think, for lazy journalists, the go-to place to get quotes, thoughts, create controversy, or what have you. “A long-term turnaround depends on Twitter expanding its audience, but it’s going the opposite direction right now.” Look, Facebook has two billion people. Twitter is at 328 million monthly active users and declining. They ought to be picking up 328 million every week, given the frequency with which it’s cited.


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