Limbaugh Gives Example Of ‘Sergio Dipp-ism’: M&M’S Are Going To Promote Wind Power

RUSH: This is from the BusinessInsider.com. It’s out of London. “M&M’s Are Going to Promote Wind Power in a New TV Ad Campaign — Chocolate brand M&M’s will promote wind power in a global advertising campaign set to run later this year and into 2018.” Hang on. “Chocolate and pet food giant Mars Inc. –” they own M&M’s “– this week announced a $1 billion –” wait for it, here’s the word “– sustainability.”

That’s how you own Millennials. Tell ’em it’s sustainable, and they’ll support it. Tell ’em it’s not sustainable, and they’ll oppose it. Whatever it is, sustainable sex, they love it. Sustainable energy, they love it. Sustainable sewage, that’s even great. Unsustainable doesn’t work. So it’s in every story that is appealing to and attempting to capture Millennials.

“A $1 billion sustainability drive aiming to do its bit to tackle climate change.” So what’s happened here, a bunch of indoctrinated Millennials now working at an advertising agency somewhere and maybe at Mars, have grown up and they’ve been taught this stuff, and now they’re implementing it into their day-to-day work. And we wonder why more conservative messages can’t break through. The conservative message of self-reliance and rugged individualism and be the best you can be, you know, the old standby recipe for success, that’s laughed at and mocked now.

Sustainability is the dog whistle. When you see the word “sustainability,” understand it is — here I go with the cliche again — but it’s liberalism behind it. And liberalism is not good, folks.

“As part of the plan, Mars’ M&M’s brand will ‘champion the power of renewable energy and highlight the need for action in addressing climate change.’” Why are they doing this? Well, among other things, they believe that a majority of Americans believe that climate change is real and caused by caused by man and they believe that America is destroying the climate. So they want to sell M&M’s, they think the way to do it is to — they don’t know that a majority of people believe that, that most people think it’s cacao. But young Millennials and others in these positions, the advertising agencies, the marketing departments convince the people otherwise. And they might do market research and you can get whatever you want with a market research survey, depending on who you talk to.

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