The Story Behind The Rush Limbaugh EIB Logo

RUSH: Warren in Blue Springs Missouri, just outside of Kansas City. Great to have you on the program. Hello.

CALLER: Hello, Rush. It’s a pleasure to be on the show. Been listening to you since about ’90.

RUSH: Thank you.

CALLER: And I’ve really enjoyed your truth. What I want to ask you about is your logo. I joined Rush 24/7 and I got a T-shirt and I’m looking at that logo and I must have stared at that thing for 15 minutes. It turned the shirt upside down and it says the same thing. I go, “You know, this is genius. It’s brief, concise, and to the point.”

RUSH:  You know what? 

CALLER:  I said, “This is just like Rush Limbaugh to come up with something like this.”  But what I really wanted to know is how much input you had into that.  

RUSH:  Well, the logo… First, I should tell, that a lot of people at first objected to it because they thought it looked too much like the Motel 8.  

CALLER:  Oh, man, I never thought that! (chuckles)

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