Rush Limbaugh Celebrates 29 YEARS Of ‘Excellence In Broadcasting’ With Highlights From Archives

RUSH: Okay. Now I see the staff has left their posts in there. Yeah, here comes the open door and the giant cake and balloons and staff trooping in here. You can see ’em passing on the Dittocam. All right. I’ll make room for the cake. Gonna put the cake right there. Starting our 30th year today at the EIB Network.

You know, I started my broadcast career in August of 196… well, it’s 50 years today. I actually started radio at age 16. So 50 years total, starting year 30 for the EIB Network. And what a gorgeous cake. I hope it’s the kind I like. White trash cake. That’s affectionately named, by the way.

Okay. So there’s only four candles on it. That signifies what? Four-stars. So, okay, make a wish that a new beta release comes today. (interruption) Tricked me. A trick candle! Thank you very much. Yes, my friends, it’s no longer even worth asking them not to do it. They’re going to it anyway. I’ve had to work on learning to receive, learning to accept. It’s one of these things that I’ve never been good at. Surprisingly, many people may be shocked at this; I don’t like being the center of attention, particularly birthdays, anniversaries, and so forth. It just makes me a little nervous. But I’m trying to work at it and get better.

Now, on anniversaries Cookie goes back to the Grooveyard of Forgotten Sound Bites and tries to pull some things from previous programs that we can highlight and demonstrate to people who are new. Things that happened in the past on the program. She tried to make them different each year, and with 30 years, 29 years to choose from, she’s come up with some new things.

We’re not gonna spend a lot of time on this, but I thought, you know, rather than shelve this for the third hour, somebody made a comment to me some time ago that made sense when I said I didn’t want any kind of blowout or party or recognition. They said, “You’ve gotta mark the anniversary. If you don’t, it may as well not have happened. Don’t be embarrassed about it. These are accomplishments, achievements, these are timelines. You’ve gotta mark it, if not for you, for other people.”

So rather than move these highlights from previous programs to the third hour, I’m gonna start into them now, because the news of the day is what it is, and we always get to it. Nothing ever gets short-changed here, depending on how we choose to start. So what Cookie did, the first bite here is somewhat unique. She came to the conclusion that one of the ways, one of the techniques that I have employed over the years is to paint pictures.

Radio has no TV, obviously, no screens, so the host paints the picture; the audience envisions the picture in their own mind. That’s why radio, by the way, can be the most intimate of all media. Done right, radio can have much more intimacy and much more impact than television, because it’ll all be active participation rather than passive. You don’t have it on in the background, like TV can be on in the background, you’re doing something else, you watch it, something catches your attention, you go back to it.

But a good radio program commands your attention from start to finish, such as this one. She said, “The way you have tried to tell people who you’re talking about by comparing them to other people,” she said, “I noticed this.” So she’s put together a little montage here of two and a half minutes of how I employ this technique.


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