‘GENUINE SADNESS’: Limbaugh Didn’t Watch ‘Sunday Night Football’ For First Time In 45 Years

RUSH: I want to share with you first the way all of this affected me, because in many ways I think that I am fairly typical. I am smack-dab in the middle of the targeted marketing the NFL does to acquire and hold an audience, right smack-dab in the middle of it. And I have to tell you, I was so sad Sunday morning when all of this started falling out.

I was not sad after Friday night when the president made his comments. And I had no doubt afterward what the reaction was going to be and I had no doubt where public opinion was gonna fall. And I had no doubt how people in the NFL from players to the commissioner to media people were gonna get it wrong, and they have, and they did.

But if you’ll permit me first, I was personally saddened. I did not watch the National Football League yesterday, and it was the first time in 45 years that I made an active decision not to watch, including my team, the Pittsburgh Steelers. It was not a decision made in anger. It was genuine sadness. I realized that I can no longer look at this game and watch this game and study this game and pretend, you know, fantasize, everything a fan does. This whole thing has removed for me the ingredients that are in the recipe that make up a fan.

The mystique is gone. That actually started vanishing a while ago. The larger-than-life aspect of it is gone. The belief, the wish, the desire that the people in the game were the best and brightest and special, and that’s why they were there, that’s gone. And it’s been politicized. It has been politicized and corrupted, and it didn’t start this weekend. It started years ago. And if I wanted to, I could go back and get the transcripts from a few years ago on this program where I first sensed that this was happening and was going to happen.

Of course, years ago I couldn’t predict this specific event, but my sadness actually began years ago when all of the attention focused on the danger and the supposed attempt to hide all of that, not specifically just the concussions. The whole aura that that created. The sports media began to criticize that which they report on. It just became politicized. It simply just became politicized. And the people politicizing it, since we’re talking about politics, the people that politicized it are people on the left. And when that happens, things change. It’s just over.

That kind of corruption, sometimes it’s fast and overnight; sometimes it’s creeping. This has been creeping, but it took a big leap over the weekend. Why did I not watch the Steelers? Well, when I found out that the coach said a word I’m having trouble here relating. He said, “I need to protect my players.”

What? Protect your players from what? I mean, the players are who’s doing all this. What? He said (paraphrasing), “Yeah, I want to make sure they don’t have to decide that when they’re out there, they don’t have to decide whether they’re gonna take a knee or put their hand over their heart. I have to protect my players.”

So protecting players is defined by keeping them in the locker room so that they don’t have to decide. The whole notion of protecting the players just mind-boggles me, folks. Are we talking about children here? In this case, no. We’re talking about the whole reason this is happening. This all started before Donald Trump.

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